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While reciprocal links are still valid and help you gain link popularity and page rank, many SEO experts agree that one way links are more valuable. One way links are also known as non-reciprocal links. Acquiring one way links are much more difficult than reciprocal links. One way links are a tool that can be quite beneficial to the webmaster. The very best one way links are those that are included in the content of another website, directing visitors to your website. One way links are those where you point to a site, or a site points to you without a link being returned. One way links are the best way to increase the link popularity of the site and get theme based links for natural search engine optimization.

Since there are so many web directories you can spend a lot of time submitting your information in order to receive those important one way links. Now submission to free directories to gain one-way links considered a must for seo. Once articles are submitted to the article directories you will generate inbound one way links which are content rich. Writing several articles and submitting them to article directories for publication is a great way to build one-way links. Submit your site to various directories is a good way to get one-way links to your site. There are hundreds of these directories around and the more you submit to them the quicker you will build up your one way links.

The link popularity services include article submissions and general directory submissions to provide a great deal of quality one way links. Once these articles are submitted to the article directories then you would generate at least 150-200 inbound one way links which are content rich. Some article directories allow you to have your keywords in the article linking directly back to your site giving you relevant one way links. Just a single article submitted and picked up in this way can give you hundreds of one-way links pointing back to your website.

A typical link building campaign can cost you hundreds of dollars per month for quality, one way links. One-way link building is a great way to improve your link popularity and ranking in the search engines. Due to the nature of link building it is not possible to give an exact figure for how many links you will need but you will need to get quality one way links. One way link building is the core part of search engine marketing. Manual directory submissions are an extremely cost-effective way of building one-way links and thereby boosting link popularity. More and more, the experts in search engine marketing recommend building one-way links as the main impetus to higher rankings.

One way links are a vital part of today's strategies for attaining the best ranking on search engines. One way links are the most valuable type of links since a lot of experts agree that search engines are starting to discount the value of reciprocal links but they are still important when building your link popularity. One way links are the most sought after links but the hardest links to attain. Reciprocal links and one way links are exchanged with like-minded quality sites to increase traffic that is relevant to your site.

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This article describes how Dreamweaver implements templates. Technically, to use Dreamweaver templates, you don't need to know any of the information given in this article; but it is handy to know something about what's going on under the hood in case you need to troubleshoot a Dreamweaver template based document.

Templates are a tool that is used in many computer applications including Microsoft Word, AutoCAD, and other office automation and design products. Templates are useful when you have a group of documents that share many similar design features. You implement the common features one time in the template, and then just customize the template with the individual features of each document.

Templates are Used Only at Design Time

It is important to understand that are totally a design time construct. Only two things separate a Dreamweaver template from any other HTML document:

1. Dreamweaver template documents have a ".dwt" extension.

2. Dreamweaver templates contain specially defined HTML comments that define the editable and non editable area of the template.

When you create an "instance" document that is based on a Dreamweaver template and store it on a web server, the web server is completely unaware that the document was based on a template. It treats the document the same as any other HTML document, and ignores the template comments in the document the same as it would ignore any other comments in an HTML document.

Similarly, a web browser would be completely unaware that a document was based on a Dreamweaver template, and would also ignore the template comments the same as it would ignore any other comments in an HTML document.

Tag Syntax

Dreamweaver has two sets of tags:

* Template Tags are used in template files (files that have suffix .dwt).

* Instance Tags are used in the "instance" documents you create that are based on a template file (files that typically have a suffix .htm or .html).

Dreamweaver defines about thirty different template tags, but all of them have the following syntax:

where TEMPLATE_TAG_NAME and the parameters are replaced with an actual template tag name and actual parameter names. For example:

In the above example, the template tag is a TemplateBeginEditable tag named "Region 1".

The syntax of instance tags is quite similar:

Tag Pairs

Many template tags are paired, having an opening and a closing tag. For example, the "TemplateBeginEditable" tag described above always starts an editable region that is ended with a "TemplateEndEditable". The two tags come as a pair, defined as follows:

-- HTML Code goes here --- How Dreamweaver uses Template Tags

One of the simplest and most important things that Dreamweaver does with Template/Instance tags is to define what regions of an instance document (document created based on a template document) can be edited. BUT BEWARE . . . If you use Dreamweaver to open a template based document in CODE VIEW, you can edit any part of the document in any way you please -- but this is generally not a good thing to do. In Dreamweaver document design view, Dreamweaver respects the instance tags that are included in a document; for example, it will only allow you to edit areas of the document that begin with an "InstanceBeginEditable" (or similar type) tag.

When you have finished editing your web page, the Dreamweaver Instance Tags will remain in it, but as previously stated, these tags are ignored by your Web Server and your Browser.

Finally, if you update a template in Dreamweaver, all of the documents based on the template will be updated too.

Conclusion

Dreamweaver templates work by using specially defined HTML comment tags to mark regions of Dreamweaver template documents and instance documents. You should recognize Dreamweaver template and instance tags, and understand what they do, but you should only edit them in Dreamweaver Design View, not in Code View. For more information on actually using Dreamweaver templates, see my upcoming article "Dreamweaver Tip: Build Better Websites Faster with Templates".